|The tree on the green that blew down in Scotland’s Son of Bawbag storm|
The road to online success is niche, everyone says so. In fact, I’ve said so myself, in a book, so it must be true.
Niche means a single subject in which I become an expert and people will visit for that information alone. Hmmm. Yes. It’s a bit like when people say: “What’s your journalistic specialism?”
I don’t have one of them either. Instead I have a low boredom threshold. I don’t want to be a specialist in one subject because I’d only get tired of it and start messing about. After 44 years I may have acquired some self-knowledge.
Maybe I could have several niches – multi-niches? I could ponder about books, parenting, food, autism, writing, ghost blogging, journalism or my new fixation fun with frugal – each on it’s own mini blog. And I could link them up. I know this is what I’m supposed to do, what the theory suggests. But…
And ennui isn’t the only enemy. The way I see it, many niches might be a bit like keeping all your possessions in different handbags. The sequinned one for lipsticks; the rucksack for Thermos flasks and maps; the tatty leather one for specs and car keys; snakeskin for receipts; bold canvas for children’s toys and pens. How the hell are you supposed to remember what you put where and why?
So, in a way, this blog is like a capacious old bag, full of just about everything I – or anyone else – might possibly want, if I could only find it in the empty sweetie wrappers and escaped tampons at the bottom.
What do you reckon? Should I leave the comfort of the misshapen old faithful omniblog and launch a couple of specialist blogs, or is it fine just as it is in a big messy jumble?
PS The photo has nothing whatsoever to do with the post, but that kind of proves the point.