My cousin Rob sent me an email this morning and asked me to share this film.
[youtube http://www.youtube.com/watch?v=c_z-4S8iicc]
He said: “At present the tobacco industry recruits more than 150,000 new child smokers in the UK every year. The packaging of cigarettes is designed to appeal to children. We are campaigning for a law to force cigarettes to be sold in plain packages that do not appeal to children.”
To be honest I hadn’t thought about it, but it makes perfect sense. After all, once you’re hooked it doesn’t matter what the packs look like, you’ll buy them anyway.
But Rob has thought about it a great deal. He’s a consultant chest physician at the Queen Elizabeth Hospital in Gateshead. His passion for reducing smoking levels is from years of seeing the ravages of lung cancer and other nasties caused by tobacco.
While Rob has a wide experience of the subject, I have a very narrow and extremely painful one. If my dad hadn’t been a smoker he probably would be alive now. He might have seen his younger daughter get married and got to meet his three youngest grandsons.
He certainly wouldn’t have had a brutal and premature death from lung cancer.
So watch the film and join the campaign, please. There’s an online petition at the Cancer Research UK site called The Answer Is Plain.
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