More and more of us are taking up blogging. It’s so easy to buy a domain and set up a new blog that you can get up and running in minutes! Do a cursory search online, and you’ll discover blogs that cover a range of topics. Whatever floats your boat, there’ll be a blog for it. However, while there will always be someone that wants to read what you have to say, the way that you say it could sometimes be a problem.
As with many things in life, your blog content has to be attractive enough to hook in your reader. It needs to offer something worthy of each person’s time and make them come back on a regular basis. You may think there are certain “secrets” to good blogging that you don’t know about. The reality is, they aren’t secrets at all. There are things you can do that make perfect sense.
So, what can you do to improve your blogging technique? If you want to build up your audience numbers, here’s a few strategies that you can try out today:
Make sure your content is useful or entertaining
Anyone can write anything online. But, if you want to attract a particular niche audience, you need to find out what appeals to them. Once you know that, you can tailor your posts to make your content relevant and useful to those readers.
Let’s say you have an automotive blog. Your readers might want to read about things like new car models, concepts, and other industry news. They probably aren’t interested in the chemical compounds used in tires or welding techniques used on mufflers.
Use the right keywords
Relevancy is key when attracting readers to your blog. When you write your posts, be sure to use the right (and relevant) keywords in it. Why? It’s how search engines, and ultimately your visitors, will find your content when they search online. Just don’t go overboard with “keyword stuffing” or search engines will flag up your posts as spam.
Stop being boring with your images
Are you guilty of using stock images of two people shaking hands or cheesy family pictures for your blog? If so, it’s time to get creative! It’s easy to learn how to create images, and you can let your creative side show on your blog! If you’re a budding photographer, use that to your advantage by taking unique and captivating photos. Those images can then get used for your blog content.
Beef up your social media
Any blogger will tell you that it’s easy to share links to content via social media. The thing is, many people don’t put much thought into their profiles and how they share stuff. First of all, you need to make your profile enticing.
Use something like Adobe Spark to create header images for Twitter and Facebook, Ask your followers questions or give them fun surveys to answer. Share your blog pictures and link back to relevant posts on your site.
Become an influencer
People don’t want to read the same old content online but rehashed in different ways. We all yearn for new, enticing, and relevant content to read.
You might not think it, but becoming an influencer in your blog’s niche isn’t that hard! One of the keys to achieving that goal is being more personal with your readers.
For instance, let’s say you have a parenting blog. You can talk about common problems faced by mums and dads, and give detailed reviews on products or services to show how they can get resolved.
If you know what you’re talking about, people will follow your advice and wisdom online. Don’t just copy and paste from corporate press releases.