No one ever starts something with the intention of failing soon afterwards, but when it comes to blogging, the odds may be stacked against you. Searching a simple term online will lead you to dozens of well established and popular blogs, so what’s the problem? Why can’t all blogs experience the same success as those that inspire them to take up blogging in the first place?
Building a blog takes time and dedication and, sadly, not everyone has the motivation to keep their initial dream alive. Blogging isn’t as straightforward as people would like to think. So let’s take a look at four interesting reasons why so many blogs fail.
Being a blogger requires so much more than just a writing schedule. It takes stamina and high levels of organisation. As a blogger, you’re in charge of every aspect of the creation, the running of and the daily maintenance of your blog, and if one area is neglected, they all suffer! Often, overlooking the financial responsibilities of running a blog and working as a freelance writer can leave many bloggers unstuck. Whether it’s chasing a client for payment or sorting out your tax return, a lack of organisation can turn your blog from a simple pleasure into an organisational nightmare. You can find the latest invoicing template software to keep you and your finances on track here, just click the link.
Delusions of fortune and fame
While it’s perfectly feasible to earn a living from your blog and to carve yourself a successful career as a specialist writer, it’s not something that happens overnight. Starting your blog with the intention of earning a living from it is an approach that could lead to failure unless you have the dedication and stamina to work on your blog for over two years (or longer) with little or no engagement. Most bloggers work for around nine months on their blogs before they decide whether or not they want to continue, however, it’s worth remembering that the effort you put in now could have a huge return further down the line.
Not giving it your all
It sounds like a cliché, but when it comes to blogging you only get out what you put in. Which means effort needs to be at a consistently high level, whether you’re writing a blog post, sending out newsletters or promoting your content. You can’t afford “bad days” when you’re a blogger. The number of bloggers just like you are growing, and you’re all jostling for space in an already saturated market. What separates the successful from the failures, is the effort and dedication you put in.
And finally, your blog isn’t user friendly
Getting traffic to your blog can be a huge undertaking, so when you finally get clicks and footfall you want to keep them there and coming back for more. Sadly, if your blog isn’t user friendly, is difficult to navigate, slow and full of ads and pop-ups, then no one will stick around for long. You can make your blog user friendly with clutter-free blog design, simplistic navigation, an optimised home page, a good search feature and ensure your site is optimised for mobile!