Domain Authority is one of the factors used by Google to rank how likely a website is to appear on a search engine results page (SERP). It is a score between 1 – 100 which predicts the success of a webpage by evaluating several factors such as the number of links leading to your website and SEO (search engine optimisation) performance. This may sound a little complicated but it’s important to understand in order to encourage traffic to your blog. There is no quick fix for increasing your domain authority but by following these 5 tips you could soon be on your way to higher domain authority and a more successful blog.
If you are just starting your blog then make sure you pick a name which is easy to remember and relates to your content. You will want your website visitors to remember you so they can search your blog directly in future. If you already have a domain name, then remember to renew it before it expires to protect your brand identity.
Links from high-authority sites will have a positive effect on the domain authority of your own blog as it signals to Google that you are producing high quality content. Internal links can also boost your score as long as the anchor word relates to the linked page, improving the experience of the user and enabling them to access the areas of your website which are most useful to them.
The better your content is the more likely an authoritative site will link to it. You should aim to streamline your brand and understand your target audience so you can offer relevant and original content. Posting regularly will also increase your domain authority but keep in mind that you should value quality above quantity. You may wish to seek the advice of an SEO agency to help you optimise your existing content and make your site more user friendly.
Make the use of various social media platforms to promote your blog. Be sure to post regular on-brand content to all of your social media accounts, with links back to your webpage to increase organic foot-traffic.
If your website takes a long time to load users are likely to lose interest and look elsewhere. This will mean your website will have a high bounce-rate and a lower domain authority as user experience is impacted and your site is frequented less often. If your website has a lot of images this could be significantly affecting how quickly your webpage loads and you may wish to rethink your layout.