Whether you have been blogging for a long time or are planning on starting a new blog, the chances are that you would want to launch it as a money-making enterprise. Making money from your blog takes time and work, but it is possible, and many people do it. With the right knowledge and expertise, anyone can make money from their blog.
Invest in Your Blog
One of the best ways to ensure you are in a position to begin making money from your blog is to view your blog as an investment. Viewing your blog as an investment puts you in the right mindset to focus on pursuits that will offer a return. This should help guide you to create more relevant and valuable content for your readership.
Viewing your blog as an investment also helps you to see your blog as something that requires time and resources. To ensure that you are providing the best service for your readers, you are likely going to need to invest money in your blog for website design, content creation, or branding. Those looking into securing funding for their blog might want to look into SBA loans with Become, which help to guarantee a loan that a bank might not otherwise consider. Finding funding for your blog is often more difficult than other small business funds, but it requires less start-up funding and therefore has a lower associated risk.
Install CPC or CPM Ads
One of the most common ways that bloggers make money is by installing ads on their site. The two most popular forms of ads that are commonly used in blogs are:
- CPC ads
CPC stands for cost per click ads (otherwise known as pay per click). These ads are most often featured in banners or the sidebar. As the name suggests, a blogger will receive money each time a reader clicks on a cost-per-click advertisement.
- CPM ads
CPM ads are otherwise known as cost per mille advertisements. They are a pricing model that is based on the number of times that an ad is viewed. ‘Mille’ is a term that specifies a thousand impressions, or views. This means that you will be paid a set amount every time an ad on your blog is viewed one thousand times or receives a thousand impressions.
Most bloggers choose to use an advertising network, like Google AdSense, to support this type of advertisement. The reason that advertising networks are the most common choice is that they simplify the process, as Google finds you the most relevant ads for your content.
Include Affiliate Links
Affiliate marketing is another way to make money from your blog. You can make money from affiliate marketing by receiving a commission when one of your readers clicks on your affiliate link and makes a purchase. To start using affiliate marketing, you need to partner with a brand that will then supply you with a unique link that they can use to identify the purchase that is coming from your blog. Affiliate links can be displayed in content or banner ads.
Another way of making money from your blog is to sell membership, which allows readers exclusive access to content. The key to selling membership on your blog is value. Your reader needs to be assured that the content that they will receive from a membership cannot be found anywhere else for free.