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If I'm going to get something, I usually get it in spades - luck (both kinds), children, clutter, dirty laundry, bright ideas, daft ideas...

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You are here: Home / Archives for advice

Advice for a new mum on her due date

October 5, 2012 By Ellen

You will think your baby is cuter than this no matter how many chins it has My friend Julie Scrumptious is expecting a baby – her due date is today.  It’s a little over 13 years since I sat there all fat and fed up waiting for IT to happen. I remember how it felt – […]

Filed Under: advice, gestation, help, Julie Scrumptious., new baby, PND, pregnancy, pregnant

Twitter for Business

October 2, 2012 By Ellen

  Recently I gave a talk about how to use Twitter in business. Ever one to recycle, I thought the abridged notes might be of interest.    First thing I did though was read part of Dorky Mum’s brilliant Twitter Is like… post.   Why tweet? Twitter can be the easiest kind of networking you’ll […]

Filed Under: advice, business, twitter, twitter profile, twitter training

Brand journalism: how to write interesting copy for your business

February 7, 2012 By Ellen

Sometimes it’s called advertorial, sometimes it’s known as blurb, you might find it on websites or blogs and occasionally it appears on fliers. It pops up on annual reports, brochures and in press releases. I’m talking about business stories – the good news stuff that you want to use to send people flocking to your […]

Filed Under: advertorial, advice, brand journalism, copy, editorial, how to write for the web, how-to, journalism, newspapers, PR

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