What’s the point in starting a grueling health and fitness regime, if you’re not planning on keeping up your new regime for life? So many people start a regime and think they can just go back to their old ways afterwards. Or, they fail to think about the future and end up going back to […]
Brand journalism: how to write interesting copy for your business
Sometimes it’s called advertorial, sometimes it’s known as blurb, you might find it on websites or blogs and occasionally it appears on fliers. It pops up on annual reports, brochures and in press releases. I’m talking about business stories – the good news stuff that you want to use to send people flocking to your […]