It got my goat We are looking for a man whose wife is much more intelligent than him – and the relationship works! This arrived in my inbox today, as one of many updates from an organisation that helps journalists find case studies. You know the kind of thing – we’re doing a story about […]
Bloggers v journalists, unnecessary enemies
At a conference of bloggers the weekend, amongst the general loveliness of it all, there seemed to be one or two notions about journalists and journalism that gave me cause to sigh deeply. As someone who has, over the years, worked for, among others, The Daily Star, The Daily Mirror, The Daily Expires, The Sunday […]
Newspapers: what are you seen to read and does it matter?
I’m writing this fast to get it done before the Panther of News gets home from the Coalface of Truth and requires my attention. Today, in hopeful sunshine, we visited Glasgow’s Botanic Gardens. The world had come out of their winter burrows and was enjoying the whiff of a new season. People were loafing about reading […]
Brand journalism: how to write interesting copy for your business
Sometimes it’s called advertorial, sometimes it’s known as blurb, you might find it on websites or blogs and occasionally it appears on fliers. It pops up on annual reports, brochures and in press releases. I’m talking about business stories – the good news stuff that you want to use to send people flocking to your […]
My portfolio career: at last I have a ‘what do you do?’ answer
What do you do for a living? Erm, well, it depends… Since I decided to work for myself about four and a half years ago, the answer to that question has been increasingly vague. I usually say “freelance journalist” because that’s what I first struck out doing, but there’s much more to it these days. […]