Cake up (Taariq Maruzook via Flickr) Next month it is National Cup Cake week. Oh yes. The very event we have been waiting for. Small sponge buns with icing on them. It’s going to be hard to control the building excitement. I know, I know. Some of the cakes might have glitter on them. However, […]
Brand journalism: how to write interesting copy for your business
Sometimes it’s called advertorial, sometimes it’s known as blurb, you might find it on websites or blogs and occasionally it appears on fliers. It pops up on annual reports, brochures and in press releases. I’m talking about business stories – the good news stuff that you want to use to send people flocking to your […]